For each entry tagged #UnlimitedPride, $1 will be donated to GLSEN, up to $10,000. T-Mobile is also encouraging users to post moments that changed their lives as a member of or ally to the LGBT community on the storytelling platform Wattpad. For every photo of the rings posted with #ArianaWithUs, T-Mobile will donate $1 to HRC, with a goal of up to $200,000 total. Participants can record their own messages of love and inclusion and post them social media.
T-Mobile is teaming up with pop diva Ariana Grande to celebrate Pride and given back to the LGBT community: On June 14 and 15, Grande's '7 Rings' art installation will be transformed into an immersive 'Pride Walk' outside her shows at Brooklyn Barclays Center.