For example, in a Tweet that would be viral in a just world, writer Emma Specter stated: “i can't finish unless a brand has JUST wished me happy pride.” And, a TikToker by the username of is seen walking up to the camera, rainbow-faced, and declares: “Courage… is being yourself… every day… and with your sexuality…” before burdening us with a soliloquy of buzzwords. These responses aren’t even aimed at any one brand, necessarily, but just speak to the general mess that is rainbow capitalism, in general. The reaction to the corporate world’s embarrassing efforts to bond with *the gays* almost justifies the “Homo Estás” of it all. Leave it to the LGBTQ community’s Very-Online Unit to turn these hopeless ads into comedy gold.
